General
The progressive breakdown of items adds to their uniqueness and should be celebrated. Clothes and objects do not have to be perfect in order to be cool, like people. The hope is for clothes to be worn and breakdown over time as a display of their wear.
However, it is understood that clothes are also meant to last in their original state for as long as possible. Here are some pointers towards keeping these specially made items in prime condition.
Washing
Washing items using cold water on low spin cycles prevents abrasion which causes items to break down faster.
Items should also be washed inside out
Machine washing airbrushed pieces with lots of detergent will cause slight fading
Drying
Hang drying also reduces the abrasion on the surface of each item
Direct heat causes a similar effect
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™